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Brief
Da Men is a spacious and modern shopping mall but there is hardly any crowd. The challenge is to create an exciting CNY event to bring the crowd to Da Men Mall.
Ideas
‘Da Men’ 大門 in Mandarin means ‘Big Door’ (Da=Big), to capitalize on the name of their brand, everything will be ‘Da’! (Big!). Chinese New Year is the time when everyone wears traditional clothing, so why not make the biggest wearable traditional headgear? And try to achieve a World Record? With this 18-foot headgear, we’ll spark the excitement in the Chinese New Year.
Student Kancils x Scoolers Awards 2018
Best Outdoor (Single) - Silver
Big Big Celebration
The One Academy Bandar Sunway
Lecturer: Kins Lee, Henry Lee
Team: Quah Phaik Hoon, Lee Ching Ching, Loh Wei Yan, Tham Jay Ping
Best Promo and Activation - Silver
World's Biggest Headgear
The One Academy Bandar Sunway
Lecturer: Kins Lee, Henry Lee
Team: Quah Phaik Hoon, Lee Ching Ching, Loh Wei Yan, Tham Jay Ping, Chong Poh Kuan, Loh Jia Wei
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