Furniture & Choice is a UK-based online furniture retailer specialising in sofas, dining furniture, and bedroom furniture and accessories. As an exclusively e-commerce business, the brand relies heavily on digital marketing and visual content to attract customers and drive sales. In a highly competitive market, the company focuses on bold visuals, vibrant colour palettes, and engaging creative content to strengthen brand appeal and improve audience engagement.
Lifestyle Image Retouch
Every image, fresh from the photo studio, underwent a detailed process of retouching and manipulation to ensure the images look polished and clean. It is my responsibility to enhance the storytelling of the photos themselves, as they are design inspirations for customers. It will be used as a key visual across all sales and marketing media.
Check out more images that I have worked on in Photo Retouch.
Sale Banners & Promo Assets
Sales were a major part of the business. Each campaign was crafted with a unique personality, using carefully selected imagery and colour palettes tailored to different seasons. Every visual element was meticulously chosen to look premium but still on-brand. Over the years, the designs went through multiple iterations as we gathered more data on what worked and what didn't, allowing us to continuously refine the creative approach to better capture consumers' interest.
Press Pack
Press packs are an important tool for showcasing the brand to the press and public. Each season, we curate a diverse set of images that communicate the direction of our latest collections, offering both inspiration and a clear visual reference for media and stakeholders. The selection is carefully considered to ensure consistency with the brand identity while highlighting key pieces, themes, and seasonal storytelling.
Trustpilot Reviews
As a fully online business, building and maintaining consumer trust is a top priority that cannot be overlooked. We have partnered with Trustpilot and achieved a 4.6 out of 5 rating based on over 30,000 reviews. This strong social proof is actively showcased across our channels to give customers confidence to shop with peace of mind.
Instagram Grid Planning
An online presence and strong first impression are essential for a small-to-medium-sized business. Every image shared on our Instagram feed is carefully curated, with the grid intentionally organized around the colors of the visuals. The seamless transition of colors across different seasons showcases the wide range of products in a more elegant manner, while maintaining a consistent brand tone and aesthetic.
Social Post
Furniture and Choice occasionally collaborate with different brand like Ecologi and Jom Heboh to boost its brand awareness, one of the medium it utilized is social media post.
Internal Branding Zine
The internal branding zine is a concise publication that highlights the company’s values and goals. It serves as a guiding reference for what we are working toward, helping to ensure that our vision and direction remain aligned across the team.
Assembly Instruction
All of the furniture required customers to assemble by themselves. We designed the assembly instruction to be easily understandable for people with all ages.
