top of page

TSV
MUSICAL

5

Art Direction & Branding

St. Joseph Church, Plentong, is a church in my hometown. It was a relatively small church in the middle of the new village. The church is usually filled with crowds during festivals such as Christmas Day. In 2018, a group of youth from the youth clubs decided to hold a musical event about the birth of Jesus on Christmas Day, called The Shepherd’s Voice Musical. It was their first time organizing such a significant event, with the help of people from other churches around the area. They need branding for their musical event to capture people’s attention and a system for the event for easy management.

Ideas

As the main subject of the event is music, the idea is to use musical notes as elements for the whole branding system. The logo is the combination of two musical notes, the bass clef and the beamed eighth note, to form the biblical scene of the born of Jesus Christ.

bottom of page